While I found myself moderately intrigued by Virginia Heffernan's NYTimes Magazine article, "Facebook Exodus," and even found myself nodding with agreement, I have to admit that it wasn't until she referenced Jürgen Habermas at the very end that I was hooked.
Habermas was among a handful of postmodern social, political and communication theorists -- along with the likes of Jacques Derrida, Jean-Francois Lyotard and (oddly enough) Neil Postman -- who consumed the last few years of my "modern European and Middle Eastern cultural studies" program at VCU. I pretended that I understood half of what they wrote, and spent a semester digging into Lyotard's hyper-complex The Postmodern Condition: A Report on Knowledge.
And so Heffernan brought me back to Lyotard, strangely enough, and her column about Facebook suddenly made sense.
Essentially, what Heffernan has discovered about Facebook is what a growing number of media and technology prognosticators are weaving into their designs, strategies and new products -- and what Lyotard in particular postulated 30 years ago in The Postmodern Condition.
Essentially, Lyotard suggested that the grand narratives (or cultural, political and social stories) that defined Western culture for centuries had unraveled. We didn't believe them anymore, and -- in fact -- the complexity and diversity and pace of our lives made these large stories hard to embrace. In addition to speaking of micro-narratives as being the hook upon which more and more people will hang their hats.
Which is why Facebook and Google and Twitter and the New York Times all feel like sand castles, fighting back the slowly encroaching waves. It's not that any of these platforms are destined to collapse or fail, but that there is no single platform that can contain (consciously, at least) the multitude of expectations and experiences of a world of users, consumers and contributors.
Here's Heffernan:
Things fall apart; the center cannot hold. Facebook,
the online social grid, could not command loyalty forever. If you ask
around, as I did, you’ll find quitters. One person shut down her
account because she disliked how nosy it made her. Another thought the
scene had turned desperate. A third feared stalkers. A fourth believed
his privacy was compromised. A fifth disappeared without a word.
The exodus is not evident from the site’s overall numbers. According to comScore, Facebook
attracted 87.7 million unique visitors in the United States in July.
But while people are still joining Facebook and compulsively visiting
the site, a small but noticeable group are fleeing — some of them
ostentatiously.
There's a whole new conversation I could have with myself here about why microblogging and community sites are a significant slice of the future of communication. And why an increasing number of people will work to fall of the very grid any of us embrace. And why I agree with Lyotard that postmodernism was more about recreating the failed promises of modernism, a reset and return to something -- not the fracturing so many have suspected.
Of course, if I understood half of what these postmodernists, theorists and deconstructionists wrote when I was 23, I probably understand 10% today...
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