One pillar of the Floricane business strategy sits atop a category of work that makes the average person cringe -- workshops. But our Next Steps workshop has demonstrated an ability to make even the most cautious person a fan!
In September, one participant said he dreaded attending because he thought Eleanor and I would stand by a PowerPoint presentation for two days, make the participants sit in a classroom style environment and drone on and on. He was amazed and delighted by the degree of interaction and experiential learning that Next Steps allowed him and the other participants to have.
But getting people into the room takes time, word of mouth and advertising.
Which is why my marketing consultant Juliet Brown spent time recently setting up two new ways for the Richmond community to learn about Next Steps -- and our new Insights Self-Discovery for Workplace Effectiveness program.
Starting today, readers of two of Richmond's most popular online news sites -- Downtown Short Pump and RVA News -- will see rotating ads for both programs.
It's an exciting step for me, and for Floricane. I'll let you know whether online advertising makes a difference for registration!
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