It's been about a month since I wrote a piece on "Putting the Pieces Together," the 55-page report on Richmond's future by strategic consultant Jim Crupi. A decade ago in the world of print journalism, a month lasted 30 days -- give or take. A month is a lifetime in today's electronic world. (Download the entire issue as a PDF here.) (Or download just the Crupi article as a Word document: Download the_crupi_report.doc) Or read it here:
The Crupi Report
Richmond’s Missing Piece Is Us
By John Sarvay
Here’s your first test: Jot down the names of 10 of the region’s top business, political or community leaders – preferably ones who are actively engaged in the business of championing, or changing, Richmond. If you stopped after three or four – grocery magnate James Ukrop, VCU’s Eugene Trani and Richmond Mayor Doug Wilder, come to mind – then a new report by strategic consultant Jim Crupi might make some sense.
Crupi’s 55-page report, “Putting the Pieces Together,” does not hesitate to describe the current problems and future challenges facing the Richmond region.
One of the problems is that residents of the Richmond region already know what the problems are – we see them every day. Problem like:
- The growing homeless population who receive food, clothing, shelter and support largely through the grace of community organizations and Richmond’s religious community.
- The deteriorating public infrastructure – pothole-laden streets, inadequate storm water run-off systems, bridges overdue for replacement.
- The willy-nilly exchange of the region’s rich environmental legacy and architectural history and social integrity for the short-term gains of economic development.
- A thriving arts community repeatedly overshadowed by the political oomph of a downtown arts center.
The region sees these problems, and more, and looks for leadership. And when there is little public leadership, many of the region’s residents turn from the problems.
Others look elsewhere for leadership.
The state of leadership in the Richmond region is one of two primary components of Crupi’s latest report. A laundry list of recommendations that – given a more visionary and engaged community of leaders – could help transform Richmond comprises the second part of the report.
But it’s what is missing from Crupi’s report that should be of interest to readers of RVA Magazine.
What the Report Tells Us
First, let’s take a look at a few of Crupi’s key points. (FYI, reading the whole report is not a bad way to spend an hour.)
Jim Crupi’s first report on Richmond’s future (1992’s “Richmond at the Crossroads”) told the region’s corporate and political leaders something they didn’t want to hear – that the region’s racial baggage is heavy stuff.
That report was direct. It was pointed. It angered some of Richmond’s African-American community. And it landed with a feathery yawn on the desks of most of Richmond’s non-black political and corporate leaders.
By and large, the people who didn’t get pissed off at Crupi simply forgot he that he ever stopped by.
Not everyone forgot Crupi, it seems. Fast-forward 15 years – someone wrote a big check to bring him back.
Crupi’s second report (2007’s “Putting the Future Together”) was unveiled in November, and it told those same leaders something they already knew – that no one is doing much big picture thinking about the region’s future.
If the new report had been as brief as the previous one, it would have made more sense. Instead, Crupi thickened it up with a laundry list of tactical recommendations. That added about 50 pages of noise to what should have been a five-page report. My guess is that the extra 50 pages made the $150,000 price tag more palatable.
Beneath Crupi’s list of prescriptions there is a diagnosis: Richmond suffers from a lack of diverse and inclusive civic leadership.
Unfortunately, the diagnosis runs the risk of being lost in Crupi’s sea of tactical suggestions. Part of what happens when there is no visionary leadership is that people start grasping at straws. A few of the straws (there are seven recommendations) that Crupi tosses out in his latest report:
- Leverage the past and stop being a prisoner to it: "… one point is clear – its inability to let go of the ghosts of its past will continue to jeopardize its future. It is already doing so. It is why the area struggles with an identity it can be proud of. It is why the area fails to capitalize on a historical base that would be the envy of virtually every other community in the nation. It is why the area has failed to put a tourism package together that could accrue to the economic and psychological benefit of all metro citizens. The area constantly underestimates its rich diversity and how that has contributed to its uniqueness." (Crupi, 2007)
- Prepare now for the demographic tsunami: "They say that demographics is destiny. The metro area is about to be hit by a demographic title wave that will define its future in ways it cannot even imagine. The three impacts will come from immigration, aging and the retirement of an incredibly large number of leaders in key positions throughout the metro area." (Crupi, 2007)
- The business community needs to step up and step out: "What is different in the Greater Richmond region is that individual leaders don’t step into the public fray, take a strong position on what the area should become and why, and then work to make it happen. Mobilizing activities without lines of authority is difficult and goes against the way most operate. As has been said, the business community is tactical and not strategic. It doesn’t look out on the horizon and determine what should be done. It doesn’t develop a group agenda." (Crupi, 2007)
But it’s not Crupi’s recommendations that stand out – in fact, many of them are already being tackled regionally.
No, the lack of leadership is what rings loudest to anyone who takes the time to read the report. Not just business leadership, but active, engaging, visionary leadership from the top tier leaders across the region – in business, government, education, non-profit organizations. It’s not that there aren’t smart people in all of these arenas, or that they aren’t working hard, or that they don’t have good intentions – there are, they are and they do.
It’s just that too often all but a handful of these people play it safe, and play in their lanes. Crupi again:
… Richmond is not a business. It has no market discipline to drive change. The area has no board of directors demanding improvement. There is no CEO to make the tough choices and to be held accountable. And absent a sustained, focused commitment to excellence, the type of effort required will be very difficult. Creating the type of change that the Greater Richmond area needs requires bold and coordinated business and political leadership. The path forward is clear. The need for action is equally clear. What remains unclear is who, if anyone, will provide the sustaining leadership to help the area reach its full potential. (Crupi, 2007)
Which not only gets to the heart of Crupi’s report, but also gets us to the missing piece.
The Missing Piece Is Already Here
Here’s your second test: Jot down the names of 10 businesses you frequent or organizations your support – preferably ones who are actively involved in changing Richmond’s culture. (I’m guessing you found this test a bit easier than the first one.)
Crupi says he spoke with 100 “business, political and community leaders” to gather the information and perspectives that shaped his report. He never tells us who they are, and it doesn’t really matter. The fact of the matter is that many of the region’s new leaders aren’t waiting for the Old School to invite them to the table.
For every leader who sat down with Crupi there are 100 more in the region busy creating the future. A few of Richmond’s young, creative leaders are:
- Connecting members of the community interested in volunteering with organizations looking for volunteers (Hands-On Greater Richmond)
- Creating a network for young professionals to build relationships, share ideas and get engaged in the community (HYPE Richmond)
- Creating a fresh new voice that combines good design, positive energy and a balance of art, music, fashion and community focus. (RVA Magazine)
- Using the Internet to develop an information hub combining the best neighborhood news from 12+ community weblogs with original content. (RVA News)
- Bringing together resources and services in an attempt to alleviate homelessness in the region. (Homeward)
- Building one of the more energetic craft networks in the country and having fun in the process. (The Richmond Craft Mafia)
- Tuning the region into progressive music, news and conversation over the radio waves and through the Internet. (WRIR FM)
- Turning an elementary school into a regional showcase of performance, art and culture. (The Cultural Arts Center of Glen Allen)
Those are just eight of several hundred powerful examples of regional change that is real, meaningful and touches people’s lives. This large and invisible slice of leadership in Richmond actively represents the sort of change Crupi calls for – and they are the very people who Crupi suggests need to be at the table. First step – changing the way we define leadership.
For too long the business community has not placed social and intellectual capital on par with economic strength when working on community problems. The metro area is blessed with plenty of both and it will require a diversity of talent if the region is to move together as one in working on regional issues. Wisdom and experience when coupled with the creativity and drive of young people is a powerful combination that also needs to be leveraged. (Crupi, 2007)
So, here’s a twist – What would be different about a report on Richmond’s future if this second group of leaders had been interviewed? Or, looking forward, what will we do to ensure that the next report is different?
And yet, something is missing. The pieces are not tied together. It is as if the metro jigsaw puzzle is missing several key pieces that prevent the viewer from seeing the whole picture. Those working on the puzzle have no clear picture to guide them. There is no sense of what it will look like at the end. Some are holding onto pieces from another puzzle and keep searching for a place to put them. Those pieces don’t fit and the ones that do are difficult to place without inefficient, frustrated efforts. So people give up or come back later – hoping to make it work. Some start working on another puzzle – one less complicated. The result is a puzzle with holes. Many of the pieces are there, but there is no understanding of what it will all look like at the end. The individual pieces don’t fit together to support one another because there are too many gaps. There is no synergy and no leverage. While the picture could be striking if it were put together, it never gets done. (Crupi, 2007)
The alternative to waiting for change to happen is choosing to create your own future. Creating your own future is ownership. Working with others to create a shared future is leadership.
It’s happening everywhere across this region. Until the leaders Crupi wrote his report for clear some room at their table, we’ll keep working at our own.
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