I noticed Simon Owens' re-review of the seminal classic The Cluetrain Manifesto and made a mental note way back in the spring to hunt down the 10-year anniversary edition. While my subconscious was looking for the trademark orange jacket, the local bookstores were stocking the shelves with a new yellow jacketed edition.
It's finally on my desk, waiting for a few spare hours to re-devour it; I gave my first copy to the current COO at my former place of employment way back in 1999 and never got it back.
At any rate, Simon Owens spoke to the three of the book's four authors earlier this year about the staying power of the quasi-manifesto on information and culture. Here's Rick Levine's take on Twitter:
I think what's happening -- what Twitter does is it's forcing you to start a conversation. When there's a company on Twitter, on the other end of that wire there's a person typing 140 characters. They work for a company, but it makes it much harder to have a corporate pre-digested official response. So what we were talking about in Cluetrain was saying there had to be a real person on the other end of the line who is participating in the conversation.With just a blog, it's still possible to be a corporate shill doing blog postings. And that's not human, no more reflection of a real person's voice than any PR exercise. So it's possible to masquerade in a blog and have some lip service to corporate PR. It's much harder with Twitter because it is a real conversation, it's happening more in real time, and the good news is that it's forcing companies to have a human voice in the conversation.