Over at the RVA Business blog, Nathan Hughes (better known to many for his Twitter activity) gets the local universe up-to-date with Richmond's play to be one of a handful of communities to be a test market for Google's high-speed fiver network. And while it may simply be a fancy play for attention on the part of Google, throwing a few hundred million dollars at connecting a city or community with door-to-door Internet zing is not something to dismiss.
Now that the initial nomination phase has ended, it's all about the buzz, Nathan says, and then he explains a few ways that you can bring on the noise for Richmond.
But before we get to that, let me point you to Google's analysis of the noise, again courtesy of Nathan (here's the PDF assessment). I'm pointing to you to it because it's pretty fascinating data, even just skimming the surface. For instance, Duluth is light-years ahead of Portland, Oregon? Blame it on the Duluth-friendly blogosphere, which is rivaled only by Topeka, Kansas, in their pro-Google high-speed fervor.
Facebook fans are not enough. As the report indicates, building buzz means translating Facebooks fans into active conversations across other digital channels, like Twitter and blogs. And that keeping Facebook fans "in" the conversation makes the difference between having a fan base and having an active fan base.
Activation is another interesting metric, because it essentially looks at cities doing cool or stupid or significant things to build buzz and garner attention. Stupid things like changing your town's name to Google, if you're Topeka. Stupid smart, because while it's a pretty trite move it gained Topeka a huge amount of media hype (and that naturally made Google very happy). But Portland gained in activation with the rather mature step of having their City Council back the city's pitch, and earned some cool points with an attempt at the world's longest game of telephone.
So, a few of Nathan's suggestions for Rchmonders:
- Become a fan of 1GBforRVA on Facebook & write posts on their wall
- Find blogs that mention it and leave supportive comments (*ahem*…this one you’re reading is a good start!)
- Write a post on your own blog/Facebook/Myspace about why Google should pick Richmond
- Follow @1GBforRVA on Twitter and interact with them there

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