Farrar Deconstructs Ukrop's Response to Rumors

Richmond BizSense's guest columnist Bill Farrar takes a few moments to dig into why the recent rumor of the possible sale of Ukrop's to Harris Teeter gained so much traction, and goes on to explain why President and CEO Robert Ukrop fumbled with his response to the Internet-fueled rumors. It all comes back to living your corporate values, Farrar argues, and responsibility to employees and customers.