If you're plugged into the whole social media/technology networking space around town, then you know that Style Weekly, RVA Magazine, RVANews and Richmond.com get it. They're using Facebook and Twitter and websites and print to broadcast a variety of interesting narratives, and to engage their readers (and attract new ones).
And in the midst of this technological cauldron, Twitter appears to have emerged recently as a Richmond favorite.
Richmond.com's Amy Rose Dobson took a look at how Twitter is changing the way local orgaizations engage their public. One of the folks she spotlighted was Jonah Holland, who has fast developed a reputation as a social media consultant who not only "gets it" but isn't afraid to get her hands dirty in the process:
Jonah Holland, public relations and marketing coordinator at Lewis Ginter (lewisginter on Twitter), says using Twitter has been a great way to reach out to guests and get a feel for what they are saying. “I can go out into the garden and take pictures of the flowers and the butterflies and get it out to our followers immediately.”
Holland also points out that Twitter creates more opportunities for Lewis Ginter to provide customer service. “One gentleman tweeted that he was going to be attending his son’s wedding at the Garden and I reached out to him. It meant a lot to him to have a contact here. Afterwards he sent a tweet saying what a great experience he had.”
The smartest quote in the piece? Here it is:
Holland at Lewis Ginter says, “When I think of social media it is a time commitment, but if you think of it as an investment in your organization it is worth it. I would like to spend more time on it.”
